Privacy Policy

Agency Hub — Vækst Digital

Last updated: March 4, 2026

1. Who We Are

This privacy policy applies to Agency Hub, an internal operations tool developed and operated by Vækst Digital, a Danish digital marketing agency (CVR-registered in Denmark). Agency Hub is used by Vækst Digital employees to manage client advertising accounts and performance data on platforms including Meta (Facebook and Instagram).

For privacy inquiries, contact us at: jacob@vaekst.com

2. Data We Collect via Meta APIs

Agency Hub accesses the following data from Meta's Marketing API and Business Manager API on behalf of clients who have explicitly granted permission via Facebook Login (OAuth):

Ad performance data (via ads_read): Campaign spend, impressions, clicks, reach, conversions, ROAS, CPC, CPM, and other campaign-level metrics from connected ad accounts

Ad management data (via ads_management): Campaign structures, ad sets, ad creatives, budgets, and targeting configurations for the purpose of creating and managing campaigns on behalf of clients

Business Manager data (via business_management): Ad account IDs, Business Manager structure, asset ownership, and page associations within Meta Business Manager

Facebook Page data (via pages_show_list and pages_read_engagement): Page names, IDs, follower counts, and engagement metrics for Pages connected to managed ad accounts

3. How We Use the Data

All data accessed through Meta APIs is used exclusively for the following purposes:

Generating consolidated ad performance reports and dashboards for internal agency use

Creating, editing, and optimizing advertising campaigns on behalf of clients

Monitoring campaign health and budget pacing across all client accounts

Providing account managers at Vækst Digital with a unified view of client Meta ad activity

We do not sell, license, share, or transfer Meta platform data to any third parties. Data is never used for purposes beyond managing the specific client's advertising relationship with Vækst Digital. Data is not used to build audience profiles, train machine learning models, or for any advertising purposes unrelated to the client's own campaigns.

4. Data Retention

Meta platform data is retained only for the duration of an active client engagement with Vækst Digital. Upon termination of the client relationship, all associated Meta platform data is permanently deleted from our systems within 30 days. Aggregated, anonymized reporting data may be retained for up to 12 months for internal benchmarking purposes.

5. Data Security

All Meta platform data is stored securely using industry-standard encryption (AES-256 at rest, TLS 1.2+ in transit). Access tokens obtained via Facebook Login are stored encrypted and are never exposed to unauthorized parties. Access to client data within Agency Hub is restricted to authorized Vækst Digital employees only, on a need-to-know basis.

6. Data Deletion — How to Request Deletion of Your Data

If you are a client or user whose data has been processed through Agency Hub, you may request deletion of your data at any time by:

Sending an email to jacob@vaekst.com with the subject line "Data Deletion Request"

Revoking Agency Hub's access to your Meta account directly via Facebook Settings → Apps and Websites

Upon receiving a deletion request, we will permanently delete all associated Meta platform data within 30 days and confirm deletion via email.

7. GDPR — Lawful Basis for Processing

Vækst Digital operates under Danish and EU law. Our lawful basis for processing Meta platform data is legitimate interests (Article 6(1)(f) GDPR) — specifically, the legitimate interest of managing advertising campaigns on behalf of clients who have entered into a service agreement with Vækst Digital, and who have explicitly authorized access via Meta's OAuth flow. Clients may withdraw consent at any time by revoking app access as described above.

8. Changes to This Policy

We may update this privacy policy from time to time. Changes will be reflected by updating the "Last updated" date at the top of this page. Continued use of Agency Hub following any changes constitutes acceptance of the updated policy.

9. Contact

Vækst Digital
Denmark
Email: jacob@vaekst.com

Vækst Digital · Agency Hub